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TAG Heuer Connected brings smarts to luxury watches
Posted on 10-Nov-2015 15:41. | Tags Filed under: News.


TAG Heuer Connected brings smarts to luxury watches
TAG Heuer, Intel Corporation and Google unveiled a connected watch, designed by Luxury Swiss watchmaker TAG Heuer, engineered with Intel technology and benefiting from everything the Android Wear universe has to offer.

The TAG Heuer Connected Watch with Intel Inside was revealed at a press conference at the symbolic LVMH Tower hosted by Jean-Claude Biver, CEO of TAG Heuer & President of the LVMH Group's Watches Division, accompanied by Brian Krzanich, CEO of Intel Corporation, and David Singleton, VP of Engineering for Android at Google.

Jean-Claude Biver announced: "We are incredibly proud to be unveiling the first connected watch, which brings more than 150 years of history firmly into the future. The TAG Heuer Connected watch gives you the means not only to connect to the future, but also to connect to eternity."

David Singleton agreed: "From Google Search to smartwatches, Google strives to give you the right information, at exactly the right time and place. Android is how we bring this helpful experience to many of the world's devices. TAG Heuer Connected, powered by Android Wear, is a luxury watch that's beautiful and incredibly useful. We are thrilled to present it along with TAG Heuer and Intel."

The TAG Heuer Connected Watch with Intel Inside is a luxury watch that benefits from over 150 years of Swiss expertise. At 46 mm in diameter, the design of the TAG Heuer Connected is primarily that of a true chronograph, with a case, back and lugs made from grade 2 titanium, a contemporary material ensuring the watch is lighter and more resistant to impacts than a traditional material such as steel or gold.

TAG Heuer has developed three digital watch dials (known as watch faces), which feature the immediately recognizable design codes of TAG Heuer's Carrera collection, including hands, index, counters, date window and minute track.

The following will be available from the launch date: the chronograph dial, the 3-hand dial and the GMT dial, all of which display the date and are available in a choice of three colors (black, deep blue or pearl white), reproducing the appearance and functions of a true dial. Other watch faces will be made available in the future via the exclusive TAG Heuer app which can be downloaded from the Google Play Store.

The TAG Heuer Connected is a true watch, both in terms of its appearance, with its watch faces and its minute tracks, but also in its "interactive counters," thanks to the unique way in which its applications are displayed. The principle is simple: the dial and the hands remain, while the most pertinent information from partner applications is elegantly displayed inside the three counters on the chronograph dial at 12, 6 and 9 o'clock, completely integrated into the watch's aesthetic environment.

If something shown in a counter really interests you, simply touch the counter in question to open and interact with the application in full screen mode.

Completed by a textured black rubber strap (six other colors – red, blue, white, orange, green and yellow - are available, sold separately) with a deploying buckle made of grade 2 titanium as well.

The watch features an Intel Atom processor Z34XX and runs the Android Wear platform. Intel engineered the intelligence inside the watch to optimize performance and enable a multitude of connectivity options including audio streaming, Bluetooth and Wi-Fi as well as allow users to harness the full range of features offered by the Android Wear operating system.

With 4 GB of memory, and all day battery life thanks to its latest-generation lithium battery, the TAG Heuer Connected is equipped with a small microphone to communicate with via Google voice control and a sapphire crystal touchscreen.

The watch can also be easily synced with a phone running either on Android 4.3+ or iOS 8.2+. It is charged using a contact charger. Simply place the watch on top to recharge it.

Those who purchases a TAG Heuer Connected watch will have the opportunity to exchange it for a mechanical watch with real Swiss movement inside. At the end of the connected watch's two-year warranty period, customers can go to the TAG Heuer store of his or her choice to exchange the TAG Heuer Connected watch for a mechanical Swiss Made Carrera watch. With similar design, also made from grade 2 titanium, this mechanical watch has been exclusively developed and reserved for owners of connected watches.

The new TAG Heuer Connected is available now, with a price of US$ 1500.



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