Telstra deploying new SMSC to cope with SMS demand
Posted on 25-Nov-2003 18:20.
Filed under: News
Telstra announced it was deploying a new Short Message Service Centre (SMSC) in Sydney and upgrading its existing site in Brisbane to cater for ongoing Short Message Service (SMS) growth on its GSM and CDMA networks.
Telstra’s Chief of Products, Consumer and Marketing, Ms Lynda O’ Grady, said the new SMSC’s would provide Telstra with a new platform for future SMS capacity and redundancy as the service continued to be an increasingly critical tool for all customers from corporate and SME customers to consumers.
“Telstra customers sent approximately 1.4 billion mobile originating SMS message during the 2002/2003 year and we expect to see ongoing growth not only in the business market, with strong take up of Online SMS and SMS Access Manager products as business tools, but also within the consumer market. Around 48 per cent of Telstra customers use SMS but we expect to see it to increase substantially during the next twelve months, as both our consumer and business increase usage and take up of new services."
SchlumbergerSema has been awarded the contract for the SMSC systems, with both to be in commercial operation from October 2003.
Telstra also provides customers with applications that utilise SMS including email, instant messaging, Chat, sport updates, and games. Telstra also allows customers to purchase premium SMS content services (such as ringtones, icons, voting and polling responses, and news and weather updates) from external content providers and have the price for such content services charged to customers’ post-paid Telstra mobile accounts.