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Samsung Electronics introduces new Smart TV user experience
Posted on 4-Jan-2016 21:15. | Tags Filed under: News.

Samsung Electronics introduces new Smart TV user experience
Samsung Electronics Co., Ltd., today unveiled a new Smart TV user experience which includes an enhanced Smart Hub user interface and new Samsung Smart Control remote. These Smart TV enhancements provide consumers with easy access to all their favorite content, all in one place and with a single remote control.

“As the world of TV is constantly changing with more choices and more connected devices than ever before, we have made it easier for people to discover and watch the content they want, when they want it,” said Won Jin Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “In 2016, Samsung’s Smart Hub and Smart Control remote are providing the most streamlined, convenient and intuitive TV user experience. Together, they offer the choices and performance consumers expect from today’s home entertainment technology.”

The new Smart Hub interface represents a shift away from multiple content sources and devices, to one integrated content and services platform. Consumers will now be able to switch seamlessly between broadcast content, OTT content, as well as other connected devices, including video game consoles or Blu-ray players. With the improved interface, consumers can search through popular titles to find what they want to watch or play. This eliminates the barrier between sources and devices connected to a TV, allowing consumers to access what they really want to watch more easily and quickly. Consumers can also customize their Smart Hub interface by arranging their favorite content and entertainment selections right on their home screen.

The Samsung Smart Control provides consumers the one tool they need to control their entire home entertainment system, eliminating the need for multiple remotes. With an average of three external devices connected to Smart TVs, the Smart Control remote is designed to consolidate multiple remote controls into one, seamless device. Built upon the Tizen platform, the new Smart Control remote provides quicker and more streamlined access to entertainment, thanks to its automatic source recognition. The Smart Control remote immediately recognizes set-top-boxes, OTT boxes, Blu-ray players, game consoles as well as other connected devices.

Samsung’s new Smart TV with enhanced Smart Hub interface and Smart Control remote was developed in part by the Samsung Customer Experience Lab in Silicon Valley. “Our goal was to give consumers a new type of experience, integrating live TV with streaming services and other content sources,” said Chris Turkstra, Vice President of the Lab. “No longer will consumers need to keep track of multiple remotes to control individual devices; all they need is one Samsung Smart TV.”

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