Fitbit has unveiled the Fitbit Blaze smart fitness watch, available today for presale with global retail availability starting in March 2016. Fitbit Blaze is a smart fitness watch with a versatile design to fit personal style with support for smart notifications.
The Fitbit Blaze provides enhanced fitness features such as FitStar by Fitbit on-screen workouts, Connected GPS, PurePulse heart rate tracking, and SmartTrack automatic exercise recognition.
The new smart trackers puts some focus on style, featuring a slim design, easily interchangeable bands and frames, and a colour touchscreen with a variety of clock faces to fit different personal styles.
The modular design allows users to easily remove and insert the tracker into a new frame, so it can be used at work and social functions, and then swap it instantly into a new frame with a workout-friendly wristband. Premium interchangeable bands are made from genuine leather, stainless steel and high-performance elastomer.
Bluetooth Smart connectivity delivers call, text and calendar notifications through on-screen messages and a vibrating alert, so you can see what matters most at a glance. This allows you to accept and reject calls directly from Fitbit Blaze when connected to a compatible smartphone.
“One of the first things we learned in this industry is that fitness is personal – and if something isn’t your style, you won’t wear it,” said James Park, CEO and Co-Founder of Fitbit. “With Fitbit Blaze, we pushed the boundaries of what’s possible to create a beautiful, versatile device that can be customized to fit your personal style – while packing a powerful fitness punch to help you reach your goals. Fitbit Blaze delivers a combination of innovative features that were carefully selected with intention and purpose, designed to motivate and offer a fitness experience that is more effortless and more useful with advanced guidance and coaching.”
FitStar Personal Trainer on-screen workouts deliver guided instructions and animated images to three of the most popular personal trainer workouts from FitStar: Warm It Up (8 minutes), 7 Minute Workout, and 10 Minute Abs. Each workout is free and can be accessed at any time with no app or smartphone required, offering a fast, effective workout you can do anywhere.
The Connected GPS helps users train smarter by delivering real-time exercise stats like distance, pace and minute-mile split times when connected to a smartphone’s GPS. After each workout, stats sync wirelessly to the Fitbit dashboard to let you review your route, speed and elevation in more detail.
PurePulse continuous, wrist-based heart rate tracking helps maximize any training routine with simplified heart rate zones to help you maintain workout intensity and better track calories burned during each workout. PurePulse also provides all-day insights into overall health, including resting heart rate and heart rate trends over time, all without an uncomfortable chest strap.
Fitbit Blaze is available for US$199.95 for presale today at Fitbit.com and later from other major North American retailers. Global retail availability starts in March 2016. It will be available with black, blue, and plum bands at introduction, along with a collection of premium accessory bands and frames.