The Warehouse Group has announced that New Zealand online sales were at $52.8m for Q2, up 24.1% compared to the same quarter last year (up 23.5% on a like-for-like basis), which is ahead of domestic levels and in line with international market growth.
Craig Jordan, Chief Digital Officer of The Warehouse Group says that “strong online sales through the Christmas trading period reflects the traction we’re getting with customers around our digital offer.”
“Not only are our The Warehouse, Noel Leeming and Torpedo7 brands growing their online sales faster than the rest of the NZ market, but we’re also seeing evidence that the integration of online and physical stores is increasingly attractive to customers”.
Torpedo7 has grown its online sales at a rate of 47%, Noel Leeming at 65% and The Warehouse at 30%, faster than the rest of the NZ market, illustrating that the Group’s integration of online and physical stores is increasingly attractive to customers.
Forty percent of Noel Leeming’s online sales are now fulfilled via Click and Collect, while The Warehouse continues to see more than 15% of online sales generated in store where customers place an online order at checkout (for delivery at home), and over 1 million unique visitors consistently utilise the Group’s websites each month.
“We’re not resting on our laurels here however, and continue to innovate in the online space.
“Work is currently underway to upgrade websites with responsive design to meet our customers’ mobile usage needs, the trial of our The Warehouse’s Auckland Click and Collect store has been extended, mobile point of sale technology has been installed in our The Warehouse pop-up stores around the country, and in store, apps are improving productivity for team members and store managers,” said Mr Jordan.