Spark has announced today that it will become the new naming rights, brand and technology partner for New Zealand’s biggest multi-purpose entertainment venue, currently known as Vector Arena, from late April 2017.
Spark Managing Director, Simon Moutter says: “We’re incredibly excited about this partnership and the platform it will give us to deliver some truly amazing and unforgettable experiences to New Zealanders using innovative technologies in new ways.
“Customers, young and old, tell us music is a huge part of their lives, that’s why it makes so much sense for us to partner with a venue that attracts some of the world’s most talented artists and entertainers, bringing our customers closer to those acts in ways they could only imagine.”
Spark has developed strong ties to the music scene in the last two-years, recently extending its partnership with music streaming giant Spotify, and with the world's leading live entertainment group Live Nation which gives customers pre-sale access to concerts and best seats in the house tickets through its Spark Thanks programme. The company has also aligned itself to some of New Zealand’s biggest music festivals such as Auckland City Limits.
Mr Moutter says the potential to take the venue to new heights with technology was huge.
“Seeing your favourite musician or entertainer appear on stage for the first time is an experience designed to be captured and shared with friends and family and the role of technology is key to that. That’s why we’re excited at the prospect of developing useful and amazing technology solutions for the venue to give New Zealanders an even richer and highly shareable experience.”
Live Nation Australasia President & CEO, Michael Coppel, says, “We are pleased to partner with Spark from April 2017, who share our ambitions to always deliver the best possible guest experience in New Zealand and beyond. The possibilities to do so across digital platforms, through creative collaborations and new technology innovations is what makes this most exciting.”
A partnership of this magnitude is a clear sign of how Spark is firmly focused on the New Zealand market and on maximising growth opportunities with its existing customers, Mr Moutter commented.
“Partnering with a venue that promotes so many diverse artists and entertainers that appeal to a range of New Zealanders puts us in a great position to offer amazing value to our existing customers, as well as giving other New Zealanders another strong reason to join Spark.”
Spark will officially take over as the naming rights, brand and technology partner of the venue on 19 April, 2017.