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New Zealand Blood Services launches app to celebrate World Blood Donor Day
Posted on 12-Jun-2016 05:00. | Tags Filed under: News.

New Zealand Blood Services launches app to celebrate World Blood Donor Day

Last year 110,000 New Zealanders donated over 160,000 units of blood, helping save the lives of over 42,000 ordinary Kiwis. For many, this great act of giving quite simply made the difference between life and death.


“Donating blood is selfless act which has the potential to save the life of a total stranger. Today on World Blood Donor Day, on behalf of New Zealand, we want to say ‘thank you blood donors’ and acknowledge how their generosity touches so many lives” says Asuka Burge, National Manager Marketing and Communications for NZBS.


To mark this World Blood Donor Day, New Zealand Blood Service (NZBS) is launching a new app for iPhone and Android, putting the power to save lives in the palm of the users’ hand. It has never been easier to find a time and place to make a blood donation.


“Over 50% of blood donations are made through mobile blood drives across the country. Staying connected with all our donors, not just those that visit a donor centre is vitally important to NZBS. The app was developed in an intuitive way that will enable us to stay connected with all of our donors, creating regular touchpoints that we hope will act as a call to action to continue donating and encourage others to do so as well,” says Asuka Burge, New Zealand Blood Service National Manager Marketing and Communications.


As well as being able to book appointments, access maps of all the blood drives across the country and share across personal social media platforms, whole blood donors that download the app will also receive a special notification when their blood has been used to help save a fellow kiwi’s life.


“When developing the app it was very important for us to include features that would help ensure our donors continued to feel valued and to remind them what a wonderful gift they are giving. Donors could be at home, on the bus to work or just supermarket shopping and they will receive a ‘thank you’. We hope it goes some way to remind our donors what a wonderful difference they are making to someone else’s life,” continues Ms. Burge.


New Zealand Blood Service app key features:


  • Scheduling appointments: Through the locations view, donors will be able to view all donor centres and mobile blood drives in the country, plotted on a map. Once a location has been selected, the donor will be able to choose their preferred date and time before confirming the appointment. The app will also allow donors to book multiple future appointments, and receive reminders for their upcoming appointments. Donors can also receive helpful notifications to let them know when their local mobile blood drive has been confirmed in their area.
  • Digital Donor ID Card: Instead of carrying a physical Donor ID Card, donors arriving at an appointment can simply present their Donor ID in the app.
  • Donor Information: Donors will be able to see their blood type, access their donation history and view their upcoming appointments via the app. Days until they are eligible to donate again will also be shown to provide a handy reminder when they can donate again.
  • Blood use notification: Once a donation has been made, whole blood donors will receive a notification when their blood has been used. This is only available for whole blood donors and additional information about this notification can be found in the app’s Terms of Use.

The NZ Blood Service Donor App will be available for free to download for iPhone on the App Store, and for Android devices on the Google Play store. The app is available for new and current whole blood donors, and current plasma donors. Platelet donors will still need to contact the donor centres to book their appointments


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