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11Ants Analytics transforms raw data to retail gold
Posted on 14-Jun-2016 18:37. | Tags Filed under: News.

New Zealand data analytics company 11Ants Analytics is leveraging Microsoft's cloud computing platform Azure to successfully crunch customer data for Ecuador's largest department store Almacenes De Prati.


Chief executive Tom Fuyala says the 11Ants RAP (retail analytics platform) transforms millions of raw retail transactions into actionable stories about De Prati’s customers, products, promotions and its stores.


Each month thousands of complex models are built automatically and delivered to De Prati’s team in near real time to solve real business problems.


De Prati’s CRM manager Jose Andres Clavijo says he and his team have been surprised by just how easy it is for users not familiar with data analysis to explore the main variables affecting business performance. 11Ants RAP is intuitive and is helping establish new business strategies and plans.


“Department stores are proving to be a fantastic environment for 11Ants’ innovative customer analytics,” Clavijo says. “Our managers, designers and buying and planning, e-commerce, marketing and CRM teams are all using the platform. We are building sales arguments, optimizing our e-mail click-through-rate by showing the customer the right products at the right time, reducing performance result reporting times to our managers and providing them quick and clear action plans with real revenue objectives - all based on what we can learn from our customers’ behavior.”


Fuyala says 11Ants’ highly qualified data scientists bake their considerable know-how into the RAP platform so that less technically skilled people can utilize it with minimal training.


“The breakthrough with 11Ants RAP is that business users with no data science training can have their own PhD level analytics delivered to their desktops from across the world within 30 seconds of asking a question,” he says.


11Ants RAP was awarded Microsoft NZ’s Innovative Software Product of 2016. This is on the heels of the company’s acquisition by Air New Zealand and Canadian loyalty analytics company Aimia last year.


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