Huawei Consumer Business Group has announced its 2016 half year financial results: sales revenue in the first half of 2016 increased by 41% year-on-year to NZ$16.4 billion, with smartphone shipments at 60.56 million units, a year-on-year increase of 25%.
According to IDC, global smartphone shipments in the first half of 2016 increased by just 3.1%, indicating that Huawei’s growth has significantly outperformed the market.
Huawei Consumer Business Group Chief Executive Officer Richard Yu said, “We saw particularly fast growth in traditionally high-end smartphone markets such as Europe and emerging markets including North Africa, Central Asia & Latin America.”
“We have continued to maintain healthy growth within the highly competitive smartphone market, which is testament to Huawei’s long-term commitment to innovation, anticipation of consumer trends and a dual strategy of focusing on both domestic and international markets. Looking to the future, we will continue to work with our industry partners to offer consumers excellent levels of service and develop innovative new products that combine technology, quality and style.”
Huawei’s growth in overseas markets has been 1.6 times faster than that of mainland China. According to GFK, by the end of May 2016, Huawei’s share of the global smartphone market reached 11.4%. Among the US$500-600 smartphone market, Huawei’s share has increased by 10%.
In key countries from North Africa and South Pacific, Huawei has also gained market share. In New Zealand Huawei’s share has reached over 15%.
Huawei’s flagship products, such as the P9, Mate 8, Honor V8 and MateBook, have been well-received by consumers worldwide. Sales volume of the Mate 8 increased by 65% when compared with sales of the Mate 7 during the same period in 2015. Additionally, 4.5 million P9 and P9 Plus devices have been sold, with international sales increased 120% compared with the P8.
The MateBook, Huawei’s first 2-in-1 notebook product, has been made available in many countries worldwide, including USA.
Overall Huawei reported sales revenues of NZ$52.5 billion, an increase of 40% on the same period last year. The company's operating margin was 12%.
Huawei's enterprise business is on a fast development track. It has continued developing open systems and driving collaboration with customers and partners for joint innovation. As a result, enterprises are giving widespread recognition to Huawei's innovative, industry-leading products and solutions. Huawei's cloud computing, storage, and SDN products, and Safe City and Electric Power IoT solutions have been widely adopted in sectors such as finance, power, transport, public security, education, and media.