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Hanging on to the landline
Posted on 31-Jul-2016 11:55 by Bill Bennett. | Tags Filed under: News.

Many people reading this will already stopped using and paying for a telephone landline. Few people under 40 have a landline at home.

Naked broadband plans, internet connections without traditional phone lines, are growing fast.

Spark New Zealand is realistic enough to understand landline are a legacy product. You can buy a Spark naked broadband plan for $20 less than those with a bundled landline.

If you buy internet elsewhere, but still want a landline, Spark has plans starting at $53.50 a month.


Thatís money down the drain if everyone in your house has a mobile or you can make broadband voice over IP calls.

Until a few years ago most of Sparkís revenue came from landline phone services. They now account for less than half and their share of the total declines every year.

Not only are landlines costly, at times they are annoying. In many homes, the only time the old school landline rings is when a telesales person, or worse a robot, calls. These calls are rarely welcome.

Sure, you can get sales call on a mobile, but callers often pay more to make cell call. This means mobile calling campaigns are often better targeted.

Free local calls

Forget the landline promise of free local calls. For a start, theyíre not free. They are unmetered. Itís not the same thing.

Youíd have to spend a lot of time chatting on a mobile to rack up $53.50 in local charges. And anyway, many mobile plans include unlimited voice calls for little more.

Despite the cost and the hassle of dealing with unwanted calls, there are reasons why you may want to hang-on to that landline. At least for now.

Reasons to keep the landline

  • Old folk. Many older New Zealanders grew up with landlines. They are unwilling to change the habits of a lifetime. You canít force your mother, granddad or an older business client to switch ó although it wouldnít hurt to try.
  • Young folk. Everyone can use a traditional phone, even children who donít yet have a mobile. This may seem unimportant until a child needs to make an emergency call when an adult canít.
  • Power outages The copper phone network has its own power supply. It works fine even where the electricty lines to your home are down. You may live in an area where there are frequent blackouts. Of course many modern phone handsets, especially the wireless ones, donít work without power. Youíll need to keep an old style phone somewhere in case.
  • Poor mobile reception. New Zealandís mobile networks are good, but not perfect. There are black spots. Some homes are either marginal or donít have great coverage throughout the building. If thatís you, then youíre going to need that landline for a while yet.
  • Emergencies When disaster strikes mobile networks are often congested. So long as the landlines are unbroken, the network should work, so you should be able to make calls.
  • You live in the wop wops. Despite the Rural Broadband Initiative and more mobile towers there are still places beyond cellular reach. Satellite phones are an option, but are expensive and tempermental in poor weather. Old copper phone lines laid decades ago often reach these remote places.
  • Long calls. A cellphone is good for short calls. For long sessions, say an interview that takes over an hour, it can be more comfortable to use a conventional handset or headset. And if you make frequent long, local calls, then you might squeeze the value from unmetered local calling.
  • Bad VoIP Many who drop tradition landline phone services run into problems. There are great VoIP services and there are awful ones. Some sold by ISPs are disappointing, many third-party VoIP products are worse. Geeks might not struggle to sort the wheat from the chaff but for everyday users it can be daunting.
  • Business needs. Mobiles are great and do most things. Likewise VoIP services over a broadband connection. Yet you might have good reason to hang on to your existing PBX, Centrex or other technology. At least for now. If what you have works and youíre happy with costs, donít feel pressured to move. Thereís plenty of time. The government has yet to announced a date to close the copper network.

Filed under: Telecommunications Tagged: copper, Spark

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