Posted on 26-Jan-2004 23:31.
Filed under: News
Cognima and Yospace are working in a combined multimedia platform to produce a solution to allow camera-phone users to store and share their photos and video clips in an online media album.
The solution is aimed at network operators and service providers, who will offer a branded version of the media album to allow their subscribers to manage and share personal photos and video clips taken with their camera phones.
This platform will go into production for the first time with a major mobile network operator in February 2004, with a closed group of customers participating in an initial consumer pilot. Cognima recently conducted user testing of its photo upload application to a media album. Users were given a Cognima-enabled phone for one week. On average users uploaded 96 photos each, with two users uploading 150 photos each, in the one week of testing. The testing demonstrated, for the first time, that a combined media album and effortless media replication solution had a fundamental impact on the way in which people use camera-phones and share media.
The Yospace Media Community Platform (MCP) is a feature-rich media album solution for Mobile Operators that allows photos, videos and other multimedia to be stored and managed by mobile phone subscribers. Cognima has developed Cognima Replicate, a data replication framework that allows mobile network operators, handset manufacturers and service providers to make mobile services effortless for their customers to use.
The Cognima and Yospace solution means that a camera-phone user no longer needs to engage in a complex and time-consuming process to save their pictures or video clips online:
The user takes a photo or a video clip on their camera phone
With one key-press they confirm that it should be uploaded to the media album
Cognima Replicate then automatically uploads the photo or video clip to the Yospace Media Community Platform.
Users can access the Media Community Platform online via their handset or a web browser, from where they can share the photo or video clip with friends in a variety of ways.
Currently the only way to get photos and video clips into an online media album directly from a camera phone is by using MMS or HTTP upload which typically involves between 11 to 17 key presses (depending on the type of phone) for each photo. In recent research of 1,063 15-24 year olds in the UK by the ROAR Consortium the young people surveyed reported "huge frustration with technological updates [to phones] that do not give optimum performance such as 3G, MMS and WAP technology".
"Seamless upload of photos and video from camera phones to web portals has become a key requirement for Mobile Network Operators in order to generate the revenues they require from camera phones," said Simon East, CEO, Cognima. "Yospace's media album is best-in-class. Integrating the Media Community Platform with Cognima Replicate has produced an effortless photo and video upload solution for end-users. Yospace and Cognima can now jointly offer a unique, effortless to use, revenue generating product to Mobile Operators".