Opera Software and Cognima have integrated the Opera Platform and Cognima Replicate to provide a way for Network Operators to seamlessly update Home Screen components on their subscribers’ phones.
The Opera Platform allows operators to push their own content and services right on the handset's main screen, independent of type or operating system, allowing for strengthened brand development and customer loyalty. The Opera Platform's Home Screen technology can contain teasers such as news headlines, new ring tones, competitions, operator offers, etc.
Cognima has developed Cognima Replicate, a data replication framework that allows Mobile Network Operators, Handset Manufacturers and Service Providers to make mobile services effortless for their customers to use.
Opera and Cognima have integrated these two products to create an efficient, scalable, and non-intrusive mechanism for a Network Operator to update Home Screen components on its subscribers' phones. The integrated Opera/Cognima solution now supports dynamic updating of Operator-branded or themed desktops, intelligent caching of WAP, Web, and video content and pre-emptive delivery of premium content such as ringtones, games and MP3 files.
Since personalized content is replicated pre-emptively onto the phone, subscribers get instant access to always- up-to-date content - even when out of network coverage. Users never need to press a 'sync' or 'download' button to keep their information current - the latest information is quietly placed on their phones before they know they need it. A subscriber’s usage of content cached on the phone can be reported back to the Operator's server, allowing for personalized content delivery according to a customer's specific preferences, and for Operators to only bill for the content that the subscriber actually consumes.