Gametrac Europe Ltd has announced a partnership with European based interactive mobile applications experts Minick. The deal envisions Minick AG creating the platform that allows Gametrac to create and run its Smart Advertising (Smart Adds)service, for its handheld wireless entertainment device. This partnership is part of the move to create advertising delivered directly to the Gametrac, a Windows CE .Net handheld gaming device.
The Smart Adds service allows companies to target specific demographic audiences in real time. Participating advertisers will be able to access the Minick platform to create their advertising content using a combination of MP3 audio, mpeg video clips and jpeg images. Advertisers will then be able to select the target audience and immediately send out their communication. The advertising can be as simple or complex as required.
According to the company, the revenue created from the Smart Adds will go directly towards subsidising the price of the Gametrac wireless handheld hardware for the end user. The option of receiving the Smart Adds is offered to the consumer at purchase and the acceptance of delivery will be rewarded with a discount on the Gametrac device.
Gametrac says that the content of the advertising will be channelled through a Gametrac Content Manager that will ensure any communications are entertaining and informative.