Geekzone: technology news, blogs, forums
Welcome Guest.
You haven't logged in yet. If you don't have an account you can register now.
Tiger Telematics and Minick to offer multimedia advertising to Gametrac
Posted on 13-Feb-2004 09:15. | Tags Filed under: News.

Tiger Telematics and Minick to offer multimedia advertising to Gametrac
Gametrac Europe Ltd has announced a partnership with European based interactive mobile applications experts Minick. The deal envisions Minick AG creating the platform that allows Gametrac to create and run its Smart Advertising (Smart Adds)service, for its handheld wireless entertainment device. This partnership is part of the move to create advertising delivered directly to the Gametrac, a Windows CE .Net handheld gaming device.

The Smart Adds service allows companies to target specific demographic audiences in real time. Participating advertisers will be able to access the Minick platform to create their advertising content using a combination of MP3 audio, mpeg video clips and jpeg images. Advertisers will then be able to select the target audience and immediately send out their communication. The advertising can be as simple or complex as required.

According to the company, the revenue created from the Smart Adds will go directly towards subsidising the price of the Gametrac wireless handheld hardware for the end user. The option of receiving the Smart Adds is offered to the consumer at purchase and the acceptance of delivery will be rewarded with a discount on the Gametrac device.

Gametrac says that the content of the advertising will be channelled through a Gametrac Content Manager that will ensure any communications are entertaining and informative.

More information:

comments powered by Disqus

Trending now »

Hot discussions in our forums right now:

Sony XZ Owners discussion
Created by networkn, last reply by Geektastic on 24-Oct-2016 14:48 (107 replies)
Pages... 6 7 8

Rise of the machines
Created by Rikkitic, last reply by richms on 24-Oct-2016 11:41 (30 replies)
Pages... 2

Gigabit cable now available
Created by sub, last reply by Pumpedd on 23-Oct-2016 10:48 (59 replies)
Pages... 2 3 4

Labour weekend plans?
Created by DarthKermit, last reply by joker97 on 22-Oct-2016 09:51 (27 replies)
Pages... 2

Windows 10: HDMI or DP to connect to 4K monitor?
Created by joker97, last reply by joker97 on 23-Oct-2016 19:04 (12 replies)

Kiwibank Platinum by fees not by service?
Created by joker97, last reply by openmedia on 22-Oct-2016 11:23 (22 replies)
Pages... 2

Are the Fritzbox Actually Any Good?
Created by Kopkiwi, last reply by sidefx on 23-Oct-2016 10:20 (10 replies)

'Unlimited National Traffic'
Created by MikeAqua, last reply by Nil Einne on 21-Oct-2016 20:54 (20 replies)
Pages... 2