Handango has released the Handango Yardstick for the fourth quarter of 2003. The Handango Yardstick is a quarterly report on the state of the mobile software economy. Incorporating worldwide data from more than 100 mobile download portals, the Handango Yardstick reports trends across the entire mobile software economy and major mobile operating systems including Java, Symbian OS, Palm OS and Windows Mobile Pocket PC and Smartphone, Linux and others. Handango powers the software and digital media stores for some of the biggest brands in the mobile software market including Nokia, Motorola, Sony Ericsson, Kyocera Wireless, palmOne, Sony, Microsoft, HP, Sprint, Cingular Wireless, T-Mobile USA, Verizon Wireless, Orange and more than 100 others.
Customer demand picked up in the fourth quarter, spurred by holiday buying. The number of applications purchased per person was 2.13 up from 2.06 in the third quarter. The average price per application dropped slightly in the fourth quarter to $16.77, down from $16.91 in the third quarter, partly due to a large volume of holiday discounting. The number of new applications introduced during the quarter totaled 4961, up only slightly from the same quarter a year ago 4835.
"The holiday season is a historically great time for sales of mobile downloads and 2003 was no exception," said Randy Eisenman, president and chief executive officer of Handango. "Judging from this holiday season, we can expect a very successful first quarter, historically the strongest quarter of the year for the mobile downloads industry."
The Handango Yardstick, for the first time, reports a breakdown of digital content sales. Ringtones rang up 81% of digital content sales with graphics a distant second at 11%. Themes and screen savers rounded out the sales with 5% and 3%, respectively. The Yardstick also highlighted the top 20 best-selling ringtones, which featured an array of music ranging from rap/hip-hop to traditional holiday classics to TV/Movie themes. Thirty-five percent of the featured ringtones were from the rap/ hip-hop genre with an additional 30% being TV/Movie themes. The remaining 35% of the top 20 ringtones included holiday, pop and classic rock songs.
The "In the Spotlight" section of the Yardstick highlights the five best selling games in the fourth quarter for Java(, Symbian OS, Palm OS and Windows Mobile Pocket PC and Smartphone.
At 3GSM World Congress next week, Handango is releasing never-before-seen statistics on the top five mobile operating systems -- Java, Symbian OS, Palm OS and Window Mobile Pocket PC and Smartphone. A Yardstick for each operating system is available exclusively for operators, device manufacturers and the press at 3GSM World Congress in Cannes, France or at CTIA Wireless in Atlanta, Georgia in March. Each specific Yardstick will feature data for 2003 including:
Average number of applications purchased
Average application selling price
Number of new applications
Number of new developers with commercial applications