Greenlight Wireless Corporation announced its 8th consecutive month of double-digit percentage growth in customers for its wireless Web browsing product, Skweezer (review here). According to the company, the consistent growth in sales confirms the dissatisfaction many early adopter customers are feeling regarding browsing the Internet on small-screen mobile devices, such as smartphones and Pocket PCs.
The problems faced by users, such as slow network speeds and inaccessible content, are exacerbated by a "responsibility vacuum" created by device OEMs, content providers, and wireless carriers, who perceive that meeting user expectations does not fall under their purview. As a result, wireless users are going to extraordinary lengths to manage their own browsing experience, which is driving sales to companies who offer products that improve on or replace the traditional offerings of OEMs and carriers.
In addition to a growing customer base, Greenlight Wireless has reported a substantial increase in the amount of service consumed on a per-user basis. Over the past eight months, the number of wireless page views per Skweezer user has increased a total of 93% and bandwidth consumption per user has jumped 185%. This increase in usage contrasts sharply with the national trend in wireless Web browsing, which has remained at a relative standstill during this same timeframe.
Greenlight Wireless anticipates its growth will accelerate in upcoming months, due to the impending release of an updated version of Skweezer, which includes a premium-level service that integrates a host of new features requested by users. Another key component of Greenlight Wireless' forecasted growth is the development of WAP support, which will effectively expand its customer-base by an estimated 150 million users in the US market.