Tom Clancy's Splinter Cell Pandora Tomorrow to feature the P900 and T637
Posted on 10-Mar-2004 19:21.
Filed under: News
Ubisoft and Sony Ericsson Mobile Communications announced an in-game product promotion for Tom Clancy's Splinter Cell Pandora Tomorrow, one of the most anticipated video games of 2004. The alliance puts the Sony Ericsson P900 and the T637 camera phone in the hands of operative Sam Fisher, as he wages a one-man war against terrorism.
"The innovative technology featured in the P900 and the T637 made these the perfect devices to add to the intense realism in Tom Clancy's Splinter Cell Pandora Tomorrow," said Dewey Walsh, product marketing director for Sony Ericsson North America. "The Sony Ericsson P900 smart phone is the ultimate complement to help Sam Fisher complete his missions. With its combination of PDA, phone and camera features, it combines the latest and greatest in mobile technology, outfitting our hero with everything needed to combat evil."
Instead of being merely an advertisement within the game, the products are integrated throughout the entire experience and the player cannot move forward without using both the P900 and the T637 camera phone to complete his missions. Sam Fisher must use an image captured by the T637 to help the NSA identify the leader of a terrorist group, which has taken over a cryogenics lab in Paris in a race against time. The P900 is also used frequently throughout the game to change weapons and communicate with superiors. The seamless integration of the products into the plot makes this deal the perfect way to subtly reach consumers in the male 18-34 demographic.
Sony Ericsson also announced a wireless version of Tom Clancy's Splinter Cell Pandora Tomorrow for the T630 camera phone. In addition to this game, users will be able to play some popular games on their Sony Ericsson mobile phones including "Rayman Bowling," "XIII," "Prince of Persia: Harem Adventures," "Gameloft's Solitaire," and "Tom Clancy's Rainbow Six Raven Shield," developed and published by Gameloft.