Toshiba has just become the first mobile computing manufacturer to reach the one million mark for notebooks sold in Australia and New Zealand since 1985.
“The notebook market is growing at a double digit rate. The technology and price gap between notebooks and desktop PCs is closing fast, and the market is responding, shown by the increasing replacement of desktops in the office and at home,” said Steve Ford, Country Manager for New Zealand.
Toshiba notebooks became available in New Zealand in the mid 80s through a distribution and reseller network, which has continued to be the company’s sole method of selling, supported by a local office established in 1986. In the early days, New Zealand accounted for approximately 5 percent of ANZ revenues. Today it has grown to 18 per cent, with help of strong corporate and government business.
“While industry standards for interoperability remain paramount, there is always room for technological development, particularly now around fuel cells, VoIP, new form factors and wireless networking software,” he said. “We believe the industry is on the verge of the next wave of innovation and our commitment to R&D puts Toshiba in the prime position to lead it.”
Toshiba released the first commercial notebook in 1985, supported by battery technology inventions including NiMH in 1990 and Lithium ion in 1995. Toshiba then introduced the first CD-Rom notebook optical drive in 1995 followed by CD-RW in 2000. It led the notebook market in the adoption of the latest generation processors from Intel in particular the inclusion of Pentium processors in 1994. The world’s first TFT notebook display was introduced by Toshiba in 1991, followed by poly-silicon displays in 1999.