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Orange Israel launches multimedia smartphone
Posted on 29-Mar-2004 20:53. | Tags Filed under: News.

Orange Israel launches multimedia smartphone
Emblaze Mobile has delivered a customized multimedia handset to Partner Communications, a mobile network operator which operates under the Orange brand in Israel.

Partner Communications, whose is majority-owned by Hutchison Whampoa, the Hong Kong conglomerate also owners of the 3G operator 3, launched its 2.5G mobile media services yesterday to its 2.1 million subscribers as well as targeting the youth market in Israel. The handsets, in shops this week, are central to Partner's strategy to target the youth market.

Eli Reifman, Chief Executive Officer of Emblaze, said: "It is a proud moment for us to launch the world's first truly customized multimedia phone and also be the first company from Israel to launch a mobile phone. This heralds the start of revenues for Emblaze Mobile from delivery of the handsets. We are also speaking to other global operators in Europe and Far East and hope to make further announcements later this year."

The Alpha P8, based on the Emblaze M5 model, is one of the most technologically advanced devices today with capabilities that include video camera (more than 30 minutes of video recording), Still images digital camera (more than 1,000 pictures), one of the largest color screens in the industry (2.2 Inch Mini TV 65,000 colors), 3D gaming capabilities, Java gaming, "Skins" application for changing under interface graphics look & feel, 7-way conference call, 3 hours tape recording, MMS, Email support and more.

Specifically designed shortcuts integrated into the phone's navigation give users a one-touch "Hot button" access to operator services. Partner and Emblaze Mobile have also provided one touch access to the video menu, which includes video camera mode, an 'on demand' video portal, personal photo album and MMS. The video facility is capable of capturing 15 frames of footage per second, and playback at up to 30 frames per second.

The launch represents an important milestone in cellular communication as this is the first time a carrier has an almost complete control over the handset design and applications. The handset was designed by Emblaze Mobile alongside Partner, chiefly to incorporate video and games capability as key applications and value added services revenue driver for Partner. It's advanced content and design strengthens Partner's position as an innovator in the provision of data services and segmented marketing packages.

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