Console videogames account for 6% of media time among men 18-34, 15% for male teens
Posted on 6-Apr-2004 08:10.
Filed under: News
Data from MultiMedia Mentor shows that console videogames account for 6% of media use by men ages 18 to 34, and 15% among male teens (ages 12 to 17). The new data marks the first time that MultiMedia Mentor has collected information on time spent with videogames and Yellow Pages; the service has been measuring use of television, radio, newspapers, magazines, and the Internet since 2000, and cinema advertising since 2002.
The new research also shows that, during evening hours (6PM to midnight), 5% of men 18 to 34 play videogames while watching little or no television.
Even with videogames in the mix, television still commands the lion's share (42%) of daily media time among 18-to-34 men (versus 51% in the general 12-to-64 population), and actual minutes with television have changed little since the MultiMedia Mentor service began in 2000. The Internet claims 19% of their media time (versus 14% in the general population).