The company behind the Gametrac, Tiger Telematics, announced that it's changing the device's name. The Gizmondo is a Windows CE .Net based gaming and communications device.
The company seems to be changing its focus in marketing the device from a one dimensional mobile gaming console to a device best described as a futuristic multi entertainer. The device's price to consumer will be partially covered by advertisement.
The product is a wireless, handheld device featuring cutting-edge gaming, an MP3 music player, movie player, multimedia messaging, in-built camera and GPS function.
“Gametrac was a project name for our strategic partners,” says Mike Carrender, CEO for Tiger Telematics. “The new name, Gizmondo, exemplifies the unique versatility of the device to provide many types of entertainment as chosen by the user. Gizmondo reflects that the device changes to fit the entertainment choices of the user.”
The new name allows for more precise market segmentation, with Gizmondo targeting. The name change also marks the next planned phase of implementation, one step closer to market. The company says the Gizmondo name provides a more discernable, tangible link to Tiger Telematics, the listed parent company, which I fail to perceive.
The Gizmondo name was due for launch at the E3 Electronic Entertainment Expo in Los Angeles on 11-15 May 2004, but pending legal issues concerning the use of the Gametrac name has led to the early announcement of the Gizmondo brand name (which I think is too close to a kwnon web site brand).