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Research-in-motion (RIM) and SAP together in mobile CRM application
Posted on 13-May-2004 20:31. | Tags Filed under: News.

Research-in-motion (RIM) and SAP together in mobile CRM application
The companies announced a technology alliance to combine SAP's mySAP Customer Relationship Management (mySAP CRM) solution and SAP solutions for mobile business with RIM's BlackBerry wireless handheld platform. The new application will enable sales reps in a variety of industries, such as aerospace and defense, consumer products, pharmaceuticals and utilities, to access and update information from mySAP CRM via BlackBerry handhelds.

Sales representatives will also have the ability to view sales orders and CRM analytics reporting remotely. The solution requires no manual synchronization and will enable sales reps in the field regardless of industry to update and access the information they need to do their jobs anytime, anywhere. For example, a field sales person who arrives at a customer site will be able to instantly check the status of an open order, helping to ensure that they have the most up-to-date customer and order information.

This solution complements SAP Mobile Sales, which is a part of mySAP CRM and available today in both laptop and handheld versions.

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