Vodafone New Zealand results for year end March 2004
Posted on 27-May-2004 08:38.
Filed under: News
Managing director Tim Miles commented “Vodafone New Zealand has one of the highest increases in data use across the Vodafone Group. Customers are choosing mobile like never before. The next year will see Vodafone enhancing existing services and bringing even more features to assist customers’ mobility choices. Our customers are telling us they want to be at the leading edge of mobile technology and we are determined to keep that moving with many exciting new services and our multi-million investment in a 3G network".
Vodafone’s full year results show continued growth, with a 24.7% increase in customer numbers over the full year, consistent revenue growth with ARPU increasing to NZ$672 from NZ$$663. Vodafone added more than 318,000 customers last year bringing its market share by customers to 54.6%.
The company was especially pleased with the growth in data usage, up 79% year on year, driven by increases in txt, pxt, the introduction of Vodafone live! and Mobile Connect Card plus a variety of business applications. Txt has increased 47% over the year and PXT has seen a 20 fold increase in the past six months. Txt and pxt are the Vodafone brand names for SMS and MMS.
A major push into the business sector has seen a 48.3% increase in business connections over the past two years. Some key corporate wins such as Health Alliance and Crane have further cemented Vodafone as a serious player in the business market.
The official release does not comment on revenue figures, but the Vodafone Group PLC results show that the local subisidary accounts 1,607,000 customers, 79% using the mobile phone on a prepaid basis. The ARPU averages NZ$672, while ARPU prepaid is NZ$346 and ARPU contract is NZ$1,843. This gives a revenue just over the NZ$1 billion mark.