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McDonald's and Sony in music deal
Posted on 4-Jun-2004 08:11. | Tags Filed under: News.

McDonald's has announced a new marketing relationship with Sony Connect to launch a multi-national promotion for customers. McDonald's Big Mac Meal Tracks offers every customer who purchases a Big Mac Extra Value Meal at participating McDonald's restaurants an access code worth one free song download at the Connect on-line music store.

McDonald's Big Mac Meal Tracks promotion launches 8 June in the United States, Puerto Rico and Canada. Sony Europe and McDonald's will launch the promotion in France, Germany and the United Kingdom in early July. It is expected to roll out to additional McDonald's countries throughout the year as plans are finalized. During the initial launch, McDonald's anticipates providing millions of customer downloads, making this one of the largest music promotions of its kind.

McDonald's Big Mac Meal Tracks promotion will run between six and ten weeks in the six participating countries. In the U.S., Puerto Rico, Canada and the UK, customers purchasing a Big Mac Extra Value Meal during this time period will receive a unique access code printed on the Big Mac sandwich carton. Customers will redeem their free access code for a song of their choice at the Connect music store, offered by Sony Connect Inc. in North America and by Sony Europe in Germany, France and the UK. The Connect music store is accessible via, or In Germany, customers will receive a card with the access code with the purchase of a Big Mac Value Meal or Big Mac Maxi Value Meal. In compliance with French law, McDonald's France will run a sweepstakes for Big Mac customers with music downloads as prizes.

The Big Mac Meal Tracks program is part of McDonald's worldwide Big Mac celebration, taking place in all McDonald's countries in June and July.

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