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More than 3,100 wi-fi hotspots in Starbucks stores
Posted on 7-Jul-2004 23:27. | Tags Filed under: News.

Finding a fast, convenient and reliable Wi-Fi Internet connection is now much easier for Starbucks customers in Indiana, Kansas, Missouri, New Mexico and Wisconsin. Starbucks Coffee Company have expanded their T-Mobile HotSpot wireless broadband Internet service to more than 110 Starbucks stores in these five states, bringing the total to more than 3,100 Starbucks coffeehouses now offering Internet access across the United States.

"Starbucks customers have clearly embraced Wi-Fi technology as part of their daily routine," said Ken Lombard, president of Music and Entertainment for Starbucks. "The convenience and reliability of T-Mobile HotSpot is bringing customers in more frequently and keeping them in the stores longer, primarily during off-peak hours. For these reasons, we believe T-Mobile HotSpot is having a positive impact on our business and is enhancing the Starbucks Experience for our customers."

Internal research indicates that T-Mobile HotSpot subscribers visit Starbucks more often, an average of eight times per month, and spend more time in the stores: the average connection lasts approximately one hour. Nearly 90 percent of T-Mobile HotSpot accesses are during off-peak store hours, which are after 9am.

To use the T-Mobile HotSpot service at Starbucks, customers with a Wi-Fi-enabled notebook computer, Tablet PC, Pocket PC or other wi-fi enabled PDA simply need to launch their Internet browser from within a participating Starbucks and log in. New customers need to activate a T-Mobile HotSpot account, which is available by signing up at T-Mobile Hotspot or by launching their browser in a participating Starbucks location. New customers can try the service for free as part of a limited time offer available at any participating Starbucks location by using a complimentary T-Mobile HotSpot DayPass, which is available in an in-store brochure. Additional terms and conditions apply. T-Mobile offers several pricing plans including DayPass, pay-as-you-go, month-to-month and annual subscription plans. T-Mobile customers can add month-to-month subscriptions to their wireless voice or GPRS data bill at a 50 percent discount off regular pricing.

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