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T-Mobile licenses Flash Lite for new service
Posted on 26-Jul-2004 22:29. | Tags Filed under: News.

T-Mobile International and Macromedia have announced a partnership to bring multimedia and interactivity to handsets. As a result of the partnership, Macromedia Flash Lite 1.1 will power News Express, T-Mobile's new mobile multimedia news service initially being launched in the UK, Germany and Austria today. Flash Lite is a version of Macromedia Flash Player specifically developed for mobile phones.

"News Express is the latest of our multimedia offerings and a compelling mobile alternative to the various news sources which people already use," said Klaus Tebbe, executive vice president of consumer marketing, T-Mobile International. "By utilizing Macromedia Flash Lite 1.1, we were able to build a richer, instantly accessible news service that provides an amazing customer experience."

T-Mobile's News Express service, which will be available to consumers this week, delivers up-to-date stories twice a day from the categories of news, entertainment, sports, and weather straight to the cell phone. Flash Lite 1.1 enabled T-Mobile to integrate multimedia content into the articles while simultaneously powering an intuitive user interface. Using the new network connectivity featured in Flash Lite 1.1, T-Mobile is also able to easily deliver new content that keeps the service up to date with the latest breaking news. In addition, the phone integration capabilities of Flash Lite 1.1 allows News Express articles to be linked to browser-based content found in t-zones.

The service is currently available for download on Nokia 3650, Nokia 6600, Nokia 7610, and Sony Ericsson P900 handsets.

Flash Lite 1.1 is an updated version of Flash Player designed specifically for mobile phones. This profile targets mass-market phones that do not have sufficient processing power and memory to support the entire feature set available in desktop versions of Flash Player.

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