RealNetworks, Inc. has announced a music sale on-line. For a limited time only, every song in the RealPlayer Music Store, from a-ha to ZZ Top, costs just US$0.49, with most albums available for US$4.99.
The company says this limited time sale celebrates the Freedom of Choice campaign. This includes the release of the free RealPlayer 10.5, the first product that integrates Realís new Harmony Technology. RealPlayer with Harmony enables consumers to buy and download music that plays on more than 100 portable devices, including the Apple iPod. Before RealPlayer with Harmony, consumers buying digital music were forced to buy music that only worked on a particular brand of portable device, meaning that they could easily get "locked in" to that device.
In addition to the Freedom of Choice music sale, RealNetworks is rolling out an extensive print, radio, and online advertising campaign. National advertising includes a full-page ad in The New York Times heralding the 49 cent download and welcoming consumers to a new era of freedom of choice in digital music. Similar ads will appear in alternative weeklies across the country and across the Internet.
Additionally, RealNetworks is launching a new web-based community at www.freedomofmusicchoice.org. The company expects this to be a community site providing a forum to learn and debate about compatibility issues.