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Orange launches Talk Now service to customers
Posted on 3-Sep-2004 14:16. | Tags Filed under: News.

Orange has announced the commercial availability of a Push-To-Talk service in Europe. The company says Talk Now offers customers a new instant way of communicating alongside their existing voice and messaging services.

Talk Now enables instant one-to-one and group calling, with a real-time availability icon so customers can see who is available to talk, and who is not. Customers can also create “team lists” that can be used to facilitate instant conference calling with up to 10 participants at any one time. The service can also be switched to silent mode.

Talk Now is available now from Orange Business Solutions in the UK, and will be available later in the year for UK small business and personal customers.

Orange UK will initially be offering a promotional Talk Now tariff, allowing corporate customers to make group calls for the price of a standard voice call. Following this, Talk Now customers will have the option of choosing either a bundle or a pay-as-you-consume tariff. Full commercial tariff details will be available once the promotional period has ended.

As well as the UK, Talk Now is due to be launched this year by Orange in France, then in Switzerland, the Caribbean, Romania, Slovakia, The Netherlands, the Dominican Republic, Belgium (Mobistar) and Jordan (Mobilecom) during the following months. Specific details about the Talk Now offer in France and other Orange markets will be available on launch in each country.

Orange named Alcatel, LG, Nokia, PalmOne and Sagem, as the first manufacturers in its Talk Now pan-European handset catalogue. The service will have a common user interface regardless of the handset. In the UK, the service will initially be available on the Treo 600.

Orange says the need for a dedicated Talk Now “push” button and a wider choice of devices, as identified in trials with more than 400 French businesses, will be addressed in its 2004/2005 Talk Now product range.

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