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Mobile phone manufacturers working together on mobile broadcast
Posted on 11-Sep-2004 13:05. | Tags Filed under: News.

Motorola, NEC, Nokia, Siemens and Sony Ericsson today announced their co-operation in the Mobile Broadcast Services work, started under Open Mobile Alliance, OMA. The charter of the work is to specify the enablers needed to bring broadcast services to mobile devices and to open up the market for new exciting mobile services and terminals.

A likely service of mobile broadcast is mobile phone TV, a way to receive TV-like content to your mobile phone delivered over a mobile broadcast network. In general, mobile broadcast will enable cost efficient mobile mass delivery of any multimedia content. This is believed strongly to increase the consumption of media content using mobile devices. This is expected to drive the demand of new type of broadcast enabled smart phones with colour displays, local memory and applications to consume TV-like and other multimedia content.

Jens-Thomas Pietralla, Chief Marketing Officer and Member of the Board of Mobile Phones, Siemens Information and Communication Mobile Group explained, "The mobile phone industry is changing rapidly. A mobile phone has already become a fashion accessory, a miniature office, a gaming machine, and an eclectic entertainment device. And with growing network bandwidth converging with cheaper, more advanced handset technology, consumers have every right to start getting excited about the arrival of richer mobile broadcast content. That's why Siemens mobile is thrilled to get involved with this charter - we will be a major part of delivering the devices that will play awesome content on the move."

Mobile phone TV services are being introduced on the Japanese market while in Europe the market for commercial mobile broadcast services is envisaged to start to open up towards the end of 2005.

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