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AT&T Wireless launches mobile music store in the U.S.
Posted on 5-Oct-2004 21:06. | Tags Filed under: News.

AT&T Wireless has launched the mMode Music Store, making the entire music discovery, sampling, and purchase process mobile. The store allows users to browse, listen to and purchase digital music tracks from a library of approximately 750,000 songs from their mobile phones. The mobile music store is integrated with the PC, so digital music tracks are downloaded to users' Windows based computers and billed automatically to their monthly AT&T Wireless statement or credit card.

By tying to the company's Music ID service, when customers receive a text message with the name and artist of a song they've discovered while mobile, they can now click on a link to go straight to the AT&T Wireless mMode Music Store to buy that digital music track.

The AT&T Wireless Music Store is powered by Loudeye Corp. and built using Microsoft Windows Media Audio 9 (WMA) and Windows Media Digital Rights Management (DRM) frameworks. Loudeye provides the branded digital music distribution solution, including an integrated online and mobile digital media storefront, scalable digital media application platform, and a suite of turnkey services.

AT&T Wireless subscribers access the mMode Music Store through mMode on their handset or online. Users can then search and browse the available music catalog by genre, artist, or song. When a track is selected, PC users or users with compatible handsets may then listen to a 30-second song sample and/or purchase that track. Once a song or album has been purchased, subscribers then visit the AT&T Wireless mMode Music Store online to download the track to their computers. Users may then burn that track to a CD, or move it to any device supporting Windows Media.

AT&T Wireless customers on the company's GSM/GPRS service may access the Music Store via their compatible handsets or the Web. Individual full-song downloads cost US$.99 each. Entire albums are generally competitively priced as low as $9.99.

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