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After vinyl and CD, the memory card
Posted on 19-Oct-2004 19:46. | Tags Filed under: News.

EMI Music UK has signed a deal with The Carphone Warehouse which will make Robbie Williams the first artist to release an entire album plus video content on a Memory Card. The memory card is ready to use on mobile phones, PDAs and other devices with memory card readers and media players. EMI Music UK says the sound quality will be comparable to that of a CD.

Robbie’s record label, EMI, and The Carphone Warehouse believe the new format marks the start of another era in digital music – one that will make it more tangible and accessible, especially to people without internet access.

Danny Van Emden, Digital Media Director at EMI Music, comments, “The UK is in love with the mobile and it’s the one device that we know our artists’ fans have with them at all times – so the memory card is simply the next logical chapter in the affair. The format looks and sounds great and offers the same visuals as the physical CD, but in a completely new, neat pocket-sized package.”

The Robbie Williams memory card is the pioneering product in The Carphone Warehouse’s new mobile entertainment brand, playmobile, which will also launch next month. The Carphone Warehouse is already in talks with EMI to deliver more pre-loaded memory cards this Christmas.

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