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Telecom New Zealand puts Rugby on SMS
Posted on 25-Feb-2003 17:38. | Tags Filed under: News.

Xtra and the New Zealand Rugby Union have built a new Xtra Super 12 Web site to house exclusive Xtra Super 12 content, including video highlights, interviews with Xtra Super 12 coaches and players plus regular insights from All Blacks coach John Mitchell.

As well as exclusive content on the Xtra Super 12 Web site, Telecom Mobile will be utilising the advanced capabilities of its 027 (CDMA) network to make a range of exclusive Xtra Super 12 features available on mobile phones. To get exclusive and free Xtra Super 12 content on their 027 mobile phones, rugby fans can register their 027 mobile phone number at

Xtra Super 12 content available on and free on 027 mobile phones includes:
  • Weekly exclusive interviews with Xtra Super 12 coaches and star players – a new service for New Zealand rugby fans (available on and free on 027 mobile phones)
  • Virtual Super 12 - the hugely popular Super 12 on line tipping game (available online with text alerts of your favourite team’s game result, weekly points update and last day reminders free to 027. From the beginning of March Virtual Super 12 players will be able to enter their picks via 027 phones – a first for Virtual Super 12)
  • Full result details (available on and free on 027 mobile phones)
  • Breaking news - important Xtra Super 12 news and announcements (available on and free on 027 mobile phones)
  • Video highlights of each week’s top tries and best plays (available on
  • Profiles and bios of players and coaches (available on and free on 027 mobile phones)
  • Game schedule (available on and free on 027 mobile phones)
  • Text Match Fever - a daily text messaging trivia game with 11,000 prizes including signed Xtra Super 12 gear, a Ford XR8 and a rugby tour to support the All Blacks in Melbourne (available on all text capable Telecom Mobile phones)

    “It’s absolutely perfect territory for both the Internet and mobile phones. When you take that content and combine New Zealand’s favourite Internet destination with our most advanced mobile network you’re in for a genuinely new experience,” says Xtra General Manager Rod Snodgrass .

  • More information:

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