The Australian company is ready to release a Bluetooth product that implements the point server concept. The software can be downloaded to Bluetooth enabled mobile phones from their website, or directly from information centers the company call Activation Points . The Broadway Shopping Centre in Sydney, Australia, will implement the Bluepulse service and have Activation Points available around the shopping areas.
The Bluepulse is an application for mobile phones which allows a person to access information based on their surroundings. For example, in a shopping centre, it will help users find a particular shop or an ATM or toilet with step-by-step directions automatically appearing. You can then check to see outside which shop a friend or relative is located, view available shop specials in the centre from any location, check the movie times, look at movie trailers and even have your shopping list appear from your home computer.
The service is not free, and there's a pay as you go rate, where a certain amount will be charged to a user's phone bill providing 40 credits. Credits will be deducted on a daily usage at a rate of 10 credits for a full day of service. There's a flat rate available as well, with all information available and a charge incurred every month.
The software also implements instant messaging information, and this is free except when it is accessed via your carrier network. In this instance, your standard carrier rates would apply.
The service is similar to another product launched a few months back by an European company, Jellingspot (read our previous article).