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Geo-targeting and help with a Longhorn survey
Posted on 9-Nov-2004 11:44 by M Freitas. | Tags Filed under: Blog.

Geo-targeting and help with a Longhorn survey
Microsoft is conducting a survey focusing on diagnostic features to be implemented on Windows Longhorn (pictured). If you don't know yet, this is the next version of the Windows platform, initially for desktop and laptops, although a server edition will come sometime after the first release. The release of this product is scheduled for 2006. As part of the Windows design effort, the Wireless Networking & Devices teams want to better understand your needs in order to build wireless diagnostic features into the design of the Longhorn product. You can help the team behind parts of it by filling this survey.

Cool, got my tickets, and this week will be flying to Seattle. I thought it would be mild there, but it seems that temperatures from Sunday will be around 7C (45F)... Not that bad, considering that here in Wellington will be about the same - and it's Spring here!

Our database SQL migration is done now, and I've put some effort to create a geo-targeting infrastructure for Geekzone. It means that now we'll be able to offer interested parties the possibility of targeting advertising based on country. For example, some may want to advertise their products or services in the UK only - so now we can do this.

Of course geo-targeting can be used in other ways. For example limiting access to a certain area of a website based on visitor's region, or allowing for software to be distributed only to a certain country or region. It can also be used for fraud prevention and risk control. It's clear I'll not be using it on this way on Geekzone, but the possibilities of this kind of technology are interesting. Mobile application developers can use this information to detect where the user is connecting from, and if mobile operators use distributed servers the application would be able to have accurate information at least to a city level. Interesting for tourism applications.

As a side effect of coding the routine for my advertising needs, I've created a page where I could check current IP and country, and lookup the ISO code for any IP address. The "IP test page" page is available to any visitor and you can use it for your own personal searches.

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