iAnywhere Solutions announced that its AvantGo mobile Internet service will reach one billion subscriber syncs in the month of November 2004. In celebration of this milestone and the service's five-year anniversary, which highlights the growing momentum of the free service, AvantGo will feature a contest for subscribers and launch a special advertising program for channel partners.
"AvantGo has been terrific to work with, and we congratulate the service on five terrific years," said Rob Britton, Managing Director, Brand Development and Advertising, for American Airlines. "The reason we signed on with AvantGo is simple. AvantGo offers one of the most cost-effective ways possible to deliver online information to a broad range of American Airlines key customers. When we wanted a way to deliver online content that business travelers could easily take with them, we chose AvantGo. The service provides a highly streamlined way to deliver a lot of content to PDAs and smartphones."
The AvantGo service leverages iAnywhere's patented technology to synchronize mobile optimized websites to PDA and smartphone users via a desktop or wireless Internet connection. An average user subscribes to 6-8 channels of content with about 100 pages of content per sync. Nearly half of AvantGo users view content on their device at least once per day.
"Reaching one billion syncs demonstrates the popularity and maturity of AvantGo and the strength of our technology," said Neil Versen, senior director of AvantGo at iAnywhere. "Adding to our billionth sync achievement, we have established ourselves as a pioneer and leader in mobile advertising. It's a testament to the fact that mobile marketing works when many of our partners continue to renew their campaigns and validate that the medium is a powerful, cost-effective way to build brand awareness and acquire new customers."