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Australian businesses ready to mobilise
Posted on 22-Nov-2004 18:44. | Tags Filed under: News.



Mobile Data technology looks set to experience significant growth in the near future, with new research showing that about half of Australian businesses surveyed will progressively implement the technology in coming years.

The ACA Research, commissioned by Australian operator Telstra, surveyed 100 IT and non-IT decision makers, and found that the vast majority of those who indicated they were planning to implement wireless technology had allocated budget, with 46 per cent of all respondents having set aside funds for mobile solutions this financial year.

Telstra's Managing Director of Mobile Sales and Solutions, Murray Bergin, said the research confirmed that mobility solutions are an increasingly important part of business operations.

"The research showed that most businesses recognise the benefits of mobile technology for email-connectivity, and offered some encouraging evidence that a growing number are realising the advantages it provides for a wider range of data applications," Mr Bergin said.

"The main reason organisations are considering mobile technology is to enable staff to have more time in the field. However, others are looking to mobile solutions to increase business productivity and deliver cost savings.

Respondents saw the main applications for mobile data technology as sending and receiving email (90 percent), accessing corporate intranet (85 percent) and internet (79 percent), and operating office systems and databases (80 percent).

While 95 percent of survey respondents believed mobile data technology would bring additional benefits to their business, 89 percent also had some concerns.

Amongst the non-IT managers surveyed the key concerns were the costs of implementing mobile technology (52 percent) and mobile devices (36 percent), while the majority of IT managers (55 percent) were more concerned about data security.

Concerns about set-up costs were balanced by an acceptance by 48 percent of respondents that said mobile technology would provide cost savings through more efficient work processes, and improve customer service and satisfaction (45 percent).



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