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AMD introduces the AMD Alchemy Au1200 for Personal Media Players
Posted on 3-Jan-2005 21:11. | Tags Filed under: News.


AMD introduces the AMD Alchemy Au1200 for Personal Media Players
The AMD Alchemy Au1200 is a a low-power system-on-chip solution designed to provide video entertainment for consumers. The Au1200 processor has been optimized for personal media players (PMP) and enables scalable DVD-quality displays, video content transfers directly from digital video recorders, and longer battery life.

AMD points the ability of the Au1200 processor to connect directly to digital video recorders (DVR) and transfer video content without the need to transcode the file through a personal computer as one example of simplified user experience.

AMD is partnering with TiVo to support the TiVo-To-Go initiative, which enables direct transfer of programs from a Series2 TiVo DVR directly to PMPs, laptops and other portable devices.

"TiVo-To-Go enables the secure transfer of broadcast content from a TiVo box to a personal media player and allows consumers to enjoy their TV shows anywhere, in the living room, on a plane, or in a hotel," said David Sandford, director of technology & licensing business at TiVo. "Portability is a key desire for TiVo subscribers and key innovations in embedded processing, such as the Au1200 processor from AMD, help make it possible to transfer TiVo content directly to portable devices."

Once content is on the PMP, the Au1200 processor provides a DVD-quality display that can be scaled directly to larger screens without compromising image quality. The Au1200 processor is designed to support industry-standard media formats, including MPEG2, MPEG4, WMV9, H.263 and DivX.

Key features of the AMD Alchemy Au1200 include:
  • Low-power, high-performance processor with long-term support
  • Very-low-power consumption: less than 400mW @ 400MHz
  • DVD video quality (720x480) with multiple video formats
  • Support for DDR1 and DDR2 memories
  • Integrated Media Acceleration Engine (no need for external DSP, multimedia transcoding not required)
  • USB2.0 Host and Device
  • LCD controller with overlays and blending capability
  • Camera interface and Internet access peripherals
  • Security (AES-128 data encryption/decryption in hardware)

    AMD is offering the Alchemy Au1200 with Microsoft Windows CE.NET and Linux support.

    A complete PMP reference design based on the AMD Alchemy Au1200 processor is available from First International Computer, Inc. (FIC). The FIC PMP reference design, called Vassili, is available to OEM customers and offers a 3.6 inch DVD-quality display; DVR-to-PMP direct connection; 20GB internal storage with four hours of video playback and 12 hours of music playback with 16-bit CD quality sound.
    The AMD Alchemy Au1200 processor is planned to be available in production quantities in the second quarter of 2005 in 333MHz, 400MHz and 500MHz speed options. In 10,000 unit quantities, the AMD Alchemy Au1200 processor (333MHz version) is priced at $22.50.



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