Nokia launches mobile music solution for operators
Posted on 15-Feb-2005 08:07.
Filed under: News
Nokia together with Loudeye Corp. have unveiled a mobile music platform for operators that enables operators to launch a branded mobile music service for their customers with minimum amount of effort and resources. Particularly suitable as part of an operator's 3G services, mobile music downloading and streaming offer some opportunities for operators to differentiate themselves and increase their average revenue per user (ARPU).
The mobile music platform is designed to allow users to browse, search, listen, and download either to the device or the user's PC, full length songs and RingTunes (MasterTones) using an operator branded music application on their mobile device. Customers can also use their personal computer and an operator customized PC client to access the music shop via the Internet. Additionally, users can synchronize their music collection with their mobile device. The PC client will be based on the Windows Media Player, which has built-in support for mobile music formats, including WMA, and will also support the AAC family of codecs for mobile use.
The platform allows users to download songs they have purchased through their mobile device directly to their mobile phone, and to a PC, with the payment appearing on their monthly phone bill. Consumers can also browse the music store from their mobile device or PC and listen to music samples before choosing which tracks to purchase. A locker service preserves the users' library of music, ensuring users can download the songs they own at any time. Loudeye and Nokia have built the platform on open standards, and the content delivered to mobile devices is protected using the OMA v1.0 DRM and future releases will also support the OMA v2.0 DRM.
The solution is highly customizable allowing operators to launch advanced digital media services that meet the particular needs of their target customer base. Nokia and Loudeye will provide a range of services to help operators integrate the platform within their network, and to operate the music services on a day-to-day basis.