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Orange UK survey results
Posted on 26-Feb-2003 21:02.
The SPVx press release contained an interesting appendix, the result of a survey Orange UK conducted with its customers. These are the results:
Orange research found that:
88% of Orange customers rate their SPV ease of use better than OK
Average SPV customer had an internet or WAP session 5 times per day (over three times the amount a non-SPV pay monthly Orange customer accesses the internet or WAP)
83% of Orange customers have synchronised the SPV with their PC
63% are using email with 83% of those finding it better than OK to use
Almost 50% of the SPV customer-base use MMS services
Portal and Internet accessed used by 78% of Orange SPV customers
75% of SPV customers enjoy watching video clips and playing games
Facts and Figures
SPV stands for Sound Pictures Video
The launch of the SPV was announced in October 2002 with retail availability in November.
The SPV was the world’s first Microsoft Windows® powered phone.
Orange has sold over 40,000 SPV’s across the UK, France, Switzerland and Denmark.
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