Zi Corporation is introducing Qix, a service discovery engine for mobile phone users. Pronounced "quicks," this new software enhances a mobile phone's existing user interface (UI) and enables users to quickly and easily access a phone's full set of features, applications and services, without having to access the phone's built-in menu structure. Users can intuitively access information directly from the idle screen by simply pressing a few buttons on the standard keypad.
Combining patented technology and a proprietary indexing engine, Qix significantly reduces the number of key presses necessary to use a mobile phone's full service and feature set. Qix eliminates the need to scroll through menu systems. By indexing everything on the mobile phone, from stored contacts to application names, Qix enhances the user experience. And the company says by helping users more intuitively locate mobile phone features, the product drives service usage and adoption, resulting in increased Average Revenue per User (ARPU) for wireless carriers.
Qix uses all the information stored in the mobile phone to make choices available to the user. For example, by pressing the "9/WXYZ" key followed by the "3/DEF" key, Qix will immediately produce a list of contacts, individuals or companies, whose names or numbers begin with these combinations. This list might include a colleague's name from the phonebook with the letters "WE," such as Wendy, or a company's number with the sequence of "93," such as 403-555-9300. Qix also displays applications, services, bookmarks, help files or games available on the device containing the number sequence "93" or letter combinations of "WXYZ" with "DEF." As an example of this, Qix would present the Web browser application, a URL bookmark, such as Yell.com, and the Web settings help file from the phone's menu. The user then simply highlights and clicks on the relevant item and it is opened regardless of whether it is an application, bookmark or contact name.
When presented with a phonebook contact, Qix provides a list of the related services, such as SMS messaging, e-mail and photo sharing. By exposing users to features that they might not otherwise discover or know how to access, Qix eliminates the need for wireless carriers to direct users to services and applications via the phone's menu system or user manual. Users can now easily employ all the features on their phone. Wireless carriers can drive subscribers to revenue-generating services through the direct interaction with the handset.