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Brightpoint attacking the mobile market
Posted on 15-Mar-2005 08:46. | Tags Filed under: News.

Brightpoint, Inc. have entered into an agreement with Intel to collaborate on global sales of wireless devices based on Intel XScale technology to mobile operators and their channels. Under the Collaboration Agreement, Brightpoint will offer turnkey distribution and customized services to mobile operators for Intel's high performance, low power wireless products.

As a part of the agreement, Brightpoint has licensed the Intel Mobile Media Technology program for use in marketing materials and packaging. Intel Mobile Media Technology allows users to share realistic, vivid audio, video, graphics and games on portable and handheld devices by using unique multimedia capabilities and processing techniques from Intel.

The company is also announcing a Joint Marketing Agreement with Microsoft Corporation, to market integrated wireless solutions to Value Added Resellers (VARs). Brightpoint developed a Mobile Activation Service (MAS) that will enable the VAR community to deliver a packaged wireless solution that includes a familiar and integrated set of software technologies, including Windows Small Business Server 2003 and Windows Mobile software, to their Small/Medium Business (SMB) customers. Brightpoint will initially launch the service with Sprint, via the Sprint nationwide PCS network this year.

For both VARs and mobile operators, the small-and-medium business segment offers a large opportunity for growth and new revenue. According to Forrester Research, 52% of North American small firms say they will enable wireless email this year; and 40% want to provide employees with access to electronic calendar and contact lists on handhelds.

Through the MAS website, VAR's can review the portfolio of Windows Mobile-based devices, related mobile operator plans, and even Windows Small Business Server 2003 software and select the package that best meets customer requirements. Brightpoint will activate, network provision and distribute the devices, eliminating the burden on VARs to hold inventory or have multiple contractual relationships, while providing VARs with the opportunity to receive commissions from the mobile operators. Mobile operators have a new opportunity to leverage the growing role mobile technology is playing in small-and-medium business strategy.

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