MSpot is officialy launching the company and its first service at the same time. The MSpot Radio service promises satellite-quality streaming radio for mobile phones. Founded by mobile industry veterans Daren Tsui and Ed Ho, MSpot will produce, optimise and deliver premium audio and video entertainment content to mobile consumers in the United States, a market that the company says currently exceeds 170 million users.
MSpot Radio is now available on select phones on the Sprint Nationwide PCS Network with 13 live and on-demand music, news, sports, finance, weather and talk channels. MSpot has plans to introduce additional mobile entertainment services in the coming months, including major motion pictures, premium video programming and mobile-exclusive original programming.
Sprint subscribers can choose from eight different genres of commercial-free music channels, such as Todayís Top Hits, Pop, Hip Hop or classics from the 70ís and 80ís. Subscribers will also get breaking news and live sports updates from NPR, Sporting News, MarketWatch, Associated Press and AccuWeather. MSpot Radio is available for US$5.95 per month.
"Consumers are really just beginning to start looking to their mobile phones for interactive, multi-media entertainment," said Daren Tsui, co-founder and CEO of MSpot. "It's absolutely critical that we make sure that as mainstream consumers begin to investigate what the phone holds beyond voice calls, what they find is of high-quality, compelling and entertaining. That is where MSpot comes in. Our mission is to bring premium entertainment programming - both audio and video - to the mobile consumer."
MSpot optimises audio and video programming by preparing content for the "small screen" and uses its proprietary buffering and pixelation techniques to deliver the best possible mobile entertainment for a mobile device.