Crown Castle Mobile Media has selected Windows Media Audio, Windows Media Video 9 and Windows Media Digital Rights Management (DRM) 10 for its Digital Video Broadcasting-Handheld (DVB-H) broadcast service deployment. As a preview of the possibilities when using this technology, Crown Castle Mobile Media will be demonstrating with Microsoft live mobile TV on Windows Mobile-based devices at the National Association of Broadcasters convention in Las Vegas.
Windows Media helps to enable the delivery of digital entertainment services over IP and other digital networks. The components of the Windows Media 9 Series platform are available from Microsoft in source code format, may be ported to mobile devices based on any operating system. Windows Media Video 9 is Microsoft's implementation of VC-1, the proposed Society of Motion Picture and Television Engineers (SMPTE) standard.
"Delivering television to mobile devices is a great example of the innovation that Crown Castle Mobile Media's upcoming DVB-H service deployment will make possible," said Amir Majidimehr, corporate vice president of Windows Digital Media at Microsoft.
DVB-H is currently expected to become the global standard for mobile television and has been formally adopted by both the DVB Organization and the European Telecommunications Standards Institute (ETSI). Crown Castle Mobile Media intends to build and operate a dedicated DVB-H network for broadcasting digital television content to mobile devices including cell phones. The proposed network will utilize five megahertz (MHz) of unencumbered nationwide (US) spectrum acquired by Crown Castle in 2003.
The demonstration will use Windows Media Audio and Video 9, Windows Media streaming protocols, and Windows Media DRM 10 to deliver services over a DVB-H network. It features the DVB-H chip and Windows CE compatible driver for Windows Mobile-based handsets from DiBcom, the complete RF transmission system, including an Axcera Innovator LX UHF DVB-H transmitter from Axcera, and Windows Mobile-based devices from HTC Corp.