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Another fighter against SPAM
Posted on 4-Mar-2003 11:35. | Tags Filed under: News.

AvantGo founders Felix Lin, Linus Upson and Dave Moore launched their newest endeavor, Qurb, Inc., a provider of unique software solutions to combat junk e-mail. This announcement coincides with the immediate availability of Qurb®, downloadable software for Microsoft Outlook.

According to industry research, nearly half of a typical user’s Inbox will be spam by 2005. With complaints on the rise that spam is already overwhelming Inboxes, companies need to begin planning and implementing anti-spam technology sooner rather than later.

Qurb’s software combats junk e-mail for anyone using Microsoft Outlook or Exchange. The product aggressively compiles and transparently manages a list of Approved Senders. Mail from Approved Senders is delivered directly to the Inbox; all other messages are quarantined for later review, thereby helping to prioritize e-mail, improve personal productivity and reduce communication costs.

Sophia Chiang, VP of Marketing at Timogen and an early Qurb customer explained, “I was getting more than 50 unsolicited e-mail messages every single day and it just seemed to be getting worse. Qurb kept junk out of my Inbox and gave me back my workday by only alerting me of new mail when I received messages from people I know.”

“The single greatest weapon available for dealing with telemarketers has proven to be caller-ID,” explained Felix Lin, CEO and founder of Qurb. “Our anti-spam solution uses the same approach to deal with the spammers who are sending unwanted messages to people they don’t know.”

The challenge facing most anti-spam measures today is correctly distinguishing spam from one person to the next. Anti-spam measures that analyze the content of e-mail messages to decide whether they are junk or not are prone to make mistakes because one person’s ‘junk’ may very well be another’s ‘treasure.’

Ironically, the anti-spam content filters being used to solve the problem are creating an even bigger problem by blocking legitimate communication. Media companies, industry analysts and financial services firms today increasingly rely on e-mail to deliver information to their clients and customers who opt-in to receive targeted information. Unfortunately, content filters can be confused by financial news, product reviews and other research reports that share similarities with junk e-mail, often preventing the delivery of important information that clients and customers have paid to receive.

Qurb sidesteps the problem by screening the senders of messages against each individual’s personal list of Approved Senders. Qurb’s approach places a high priority on messages received from Approved Senders and provides an efficient way to review and process messages from unknown senders, if and when it’s convenient.

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