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Vodafone New Zealand targets 2 millions customers
Posted on 27-May-2005 23:36. | Tags Filed under: News.

Vodafone New Zealand's continued growth will see its customer base exceed two million this year, says Managing Director Russell Stanners. This is 50% of the country's population. Overall mobile penetration rate of in New Zealand exceeds 80%.

During the 12 months to 31 March 2005, Vodafone gained a net 284,187 customers, making its customer base 1,891,386 users. Vodafone's share of the New Zealand mobile market is now at 55.4%, compared with 54.6% for the previous equivalent period.

Stanners said the significant growth in data usage, driven by increases in SMS, MMS, Vodafone live!, the Blackberry Handheld Device and Mobile Connect Card, was particularly pleasing. The increasing number of internet and email-ready handsets being introduced to the market by Vodafone would further fuel this growth.

The introduction of new value-based services such as talkzonezero and customer rewards like Prepay double-up had contributed to an overall reduction of average revenue per user (ARPU) during the financial year, Stanners said.

Over the past 12 months, total (blended) average revenue per user (ARPU) reduced NZ$39 to NZ$633. Prepay ARPU went from NZ$346 to NZ$333, while On Account ARPU, which stood at NZ$1843 a year ago, is now NZ$1760.

Vodafone explains that the 5.8% year-on-year reduction in overall ARPU was largely driven by aggressive pricing competition in New Zealand and the acquisition by Vodafone of many customers - both in the consumer and business markets - who tended to be less intensive mobile users.

Stanners said the company's steady growth meant Vodafone could continue to invest in infrastructure in New Zealand, and in new products and services that were up with the best in the world.

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