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Virgin Mobile launches Lobster, youth brand of mobile phones
Posted on 5-Jun-2005 16:59. | Tags Filed under: News.

Virgin Mobile launches Lobster, youth brand of mobile phones
Virgin Mobile unveiled an exclusive brand of mobile phones aimed at 16-30 year olds, under the brand name “Lobster". The company says all Lobster phones will offer desirable new products and technology at breakthrough prices. Virgin Mobile will build a series of promotions, merchandise, PR and advertising campaigns around the Lobster brand as the range develops in the coming months.

The debut phone in the range, the Lobster 485 will be one of the smallest flip handsets available in Europe boasting a 262k colour screen (128x160 pixels) and integrated VGA camera for £89.99 (US$160). This palm-sized phone in brushed steel effect with black trim will be available from Virgin Mobile stockists across the UK from early June.

A number of further Lobster-branded phones will be launched throughout 2005 and beyond. All Lobster phones will feature a Virgin-branded red shortcut key, giving fast access to Virgin Mobile’s entertainment content service, BITES. Updated daily, it covers music, celebrity news and gossip, humour, sport and recommendations of new, cool products exclusively for Virgin Mobile’s customers.

The Lobster 485 has been created for Virgin Mobile by Korean manufacturer Bellwave. Data Select, the UK distribution arm of the Phones International Group, will manage the product sourcing, packaging, logistics, distribution and fulfillment of the Lobster range for Virgin Mobile.

The new GSM/GPRS mobile phone comes with £5 airtime, battery and charger. It measures 75 x 38 x 21.5mm and weighs only 68g. A handsfree headset is included. It comes with a poto phone book, WAP browser, polyphonic ringtones, picture messaging (MMS), calendar, calculator & clock alarm, plus downloadable games.

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