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Optus to bring MSN mobile services to Australia
Posted on 20-Jun-2005 22:56. | Tags Filed under: News.

Optus and Ninemsn have plans for a strategic alliance to partner on the provision of unique internet and mobile services. Under the plan, Optus mobile and internet customers will enjoy a convergent information and communications experience.

Through this alliance with Ninemsn, Optus customers will receive communications services including email, MSN Messenger, calendar and contacts. The companies promise that the combination of these services with a new portal and a personalised browser will bring a new level of integration between a user's PC and mobile phone.

The alliance will provide a foundation for the joint development of new content and the delivery of communications services in the future such as phone to PC video calls and Voice Over IP (VoIP).

James Packer, PBL Executive Chairman and Ninemsn board member said, “It is the convergence model at its best - the combined network of PBL, MSN and Optus, working to their strengths through Ninemsn to deliver popular Australian content, leading communications services and premium access products.”

Martin Hoffman, CEO Ninemsn said the alliance represents one of the most significant developments in the Australian online market to date. “Over the next five years, the way Australians are entertained, the way we stay in touch and the way we shape our opinions will depend on seamless access between all devices. This alliance extends our position as the number one online destination and delivers a rich and personalised experience for our combined customers and advertising clients.”

Under the plan, customers will enjoy content and services designed to make the most of high speed access via broadband or mobile 3G access, including unified personal information and messages, giving the customers access to email and instant messaging via PC or phone and unified messaging via SMS, voicemail and email.

Customers will be able to synchronise calendars or contact lists between email and MSN Messenger on their phone or PC.

The companies will deploy a personalised browser offering member information, email access and contact lists and the portal allowing access to customised stock lists, stars and news headlines.

Leveraging the current wave of camera phones and the speed of 3G, users will have the ability to send photos from a mobile phone to a family photo album online. Optus says users will have gigabytes of storage (not specified), a generous file attachment size, and multiple sub accounts.

Existing Optus customers can look forward to these new services rolling out seamlessly with their current services beginning later in the year.

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