Orange UK has included the Coding Technologies's aacPlus audio codec into Orange's full track mobile music download service dubbed "Music Player". Coding Technologies provides audio compression technologies for mobile music, digital broadcasting and the Internet
The aacPlus audio codec reportedly provides a high audio quality at low bit rates, and has been selected by 3GPP as the standard codec for high quality audio delivery. aacPlus has recently been integrated into Orange's latest mobile music player software platform, on which the operator's Music Player service offering is built.
Mobile music services are widely regarded as a main driver for data revenues of 3rd Generation (3G) mobile networks, increasing the average revenue per user (ARPU) and producing a significant return of investment for operators. aacPlus caters for this application further by minimising network traffic and simultaneously maximising customer satisfaction through the highest possible audio quality.