T-Mobile Deutschland declares end of walled garden
Posted on 30-Jun-2005 16:12.
Filed under: News
T-Mobile Germany is touting its web'n'walk offer as free Internet to mobile phones. In reality the company is simply making official what most users want: break free from walled gardens, those restrictive environments on a mobile device that only allows access to certain services or web sites.
"web’n’walk" is the name of the offer that T-Mobile is using to compile packages for mobile users. The first web’n’walk offers are now available in Germany and Austria. In the course of the year, mobile Internet will also spread to Great Britain, the Netherlands and the Czech Republic.
While most users of smart devices already know that a web browser will give them access to the world wide web, T-Mobile seems to think that the majority of users had no idea of this feature. In fact, the devices the company is listing as "web'n'walk" ready are already available with a functioning web browser and users can already utilise them for that end. The whole "web'n'walk" seems to be a initiative to show the market that this kind of feature exists.
“web’n’walk lets our customers click into their favorite sites wherever they happen to be, retrieve the information they require and subscribe to entertainment offers,” adds Ulli Gritzuhn, CMO at T Mobile International. “We assume that, in five years’ time, all data-capable cell phones from T-Mobile will be web’n’walk devices.”
To mark the launch, four cell phones will offer the new web’n’walk experience: Sidekick II, Windows Mobile MDA compact, the Symbian OS based Nokia 6680 and the new Windows Mobile SDA model.
A special compression procedure accelerates retrieval and display of the Internet pages. E-mails are delivered automatically and promptly to their recipients via the mail push service.
The Windows Mobile MDA compact provides T-Mobile customers with easy-to-use access medium to the open Internet. The company says that the device now comes with an improved Internet browser, but it is not clear if this is an updated Pocket Internet Explorer or other software.
The Series 60 Symbian-based Nokia 6680 connects to T-Mobile’s UMTS network (3G) for higher data transfer speeds (up to 384Kbps). Special software also optimizes page representation in 262,000 colors on the Nokia 6680 display.
Around September, T-Mobile is due to introduce a fourth web’n’walk device, the new Windows Mobile SDA model, which the company expects to attract the mass market. This full-size smartphone will have an optimized Internet browser as well.
T-Mobile at the same time made public its agreement with Google to provide the Search Engine webpage as the homepage for devices configured for this new service.
T-Mobile is introducing new volume-based data options in Germany and make changes to its existing plans. For example, the new Data 30 option offers a monthly inclusive volume of 30 MB for mobile data transmission instead of the previous 10 MB and at a monthly price of EUR 10. Once the inclusive volume is used up, a price of EUR 1.90 is charged for each additional MB.