Walt Disney Internet Group launches mobile phone service
Posted on 6-Jul-2005 22:34.
Filed under: News
The Walt Disney Internet Group and Sprint have announced an agreement through which Disney will create a national U.S. wireless phone service specifically designed for families. The service, called Disney Mobile, will use the Sprint Nationwide PCS Network and is slated to launch next year.
Disney Mobile plans to offer wireless voice service, exclusive handsets and a package of features and applications including a range of entertainment content for the family.
"Disney Mobile will combine Disney's heritage of quality and unparalleled brand equity in the family market with Sprint's leadership in wireless voice and data services to create an engaging and easy-to-use mobile experience," said Steve Wadsworth, president, WDIG. "This enhanced mobile service offering will ensure Disney's place as a leader in the family mobile market, one of the fastest growing segments of the mobile industry. We'll be in investment mode for the next several years, but expect that over the long run this initiative will generate solid financial returns for the company."
The new brand is a Mobile Virtual Network Operator (MVNO), with Disney being responsible for all aspects of the service, including product development, distribution, marketing, customer relations, billing and other business operations.
The newly formed Disney Mobile business is part of Walt Disney Internet Group and will be led by Senior Vice President and General Manager George Grobar, who reports to Steve Wadsworth. Grobar is a ten-year Disney veteran, including recent positions as VP and GM of Disney Auctions and NASCAR Store Online, and VP with the DisneyStore.com. Prior to Disney he spent nearly a decade in finance and product planning in the computer industry.
The WDIG entered the mobile arena in 2000 with the launch of Disney branded content, including graphics, ring tones, games and utilities, on NTT DoCoMo in Japan. It will continue to distribute its mobile content through carriers and distributors globally.