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Yamaha enhances the mobile ringtone market with new technology
Posted on 21-Jul-2005 10:11. | Tags Filed under: News.

Yamaha Corporation of America, Wireless Content Department, says it is using its expertise as the largest musical manufacturer to offer mobile ringtones unlike any others on the market.

Yamaha Ringtones has an established presence in Japan, Asia, Europe and around the world, and has been active in the U.S. market since 2003 through current partnerships with some wireless carriers. Some popular GSM mobile phones use a Yamaha sound chip for high-quality reproduction of ringtones.

The High-fidelity "Rock Tones" is a hybrid content that layers live recordings over polyphonic MIDI, and other developments up the creative ante for millions of consumers around the globe.

Developed by Yamaha programmers who specialize in music and sound formats, the files are programmed to provide the best quality of sound for mobile phones, as well as the strums, twangs and signature dynamics that make rock music special. Yamaha distributes through additional services, such as Yamaha Ringtones, different types of hybrid tones. For example, Hip-Hop titles with recorded "rap" layered over polyphonic MIDI music add enhancements to resemble the original songs.

"We're past the point where simply having a custom ringtone is enough to satisfy the public," says Toru Itayama, manager, Yamaha Wireless Content. "Now that the phenomenon has become so popular, the difference lies in quality - in sound, selection and convenience. No one can offer the sound experience that Yamaha can, and we're seeing a great response to the innovations we're making available."

The company attributes its success to its pioneering developments in MIDI data creation. Yamaha produces many industry-leading musical instruments such as keyboards and synthesizers, and develops MIDI-based content optimized for its instruments as well.

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